Small jars, heavy lifting

The unglamorous things that actually work.

No proprietary blends, no adaptogen theatre. Psyllium for fibre, monk fruit for sweetness without sugar, chia and flax for omega-3. Each one earns its place or it does not go on the shelf.

Single ingredientNo fillersNo proprietary blendsKuwait stock
Shop the range →33 products
30gDaily fibre target
#4Psyllium, by revenue
0Fillers
Chocolate Chip CookiesHeirloom Beet FlatbreadChocolate Brownie Bites
Zero-gluten kitchen·No seed oils·No refined sugar·Baked in small batches·Made in Kuwait·Zero-gluten kitchen·No seed oils·No refined sugar·Baked in small batches·Made in Kuwait·
Why it matters

What makes these different.

01

Fibre is the one almost nobody hits

Thirty grams a day is the usual target and most people manage half. Psyllium is the least interesting way to close that gap and by some distance the most reliable — which is why it is our fourth best-selling product.

02

Sweetness without the spike

Monk fruit is the only zero-calorie sweetener we stock. It does not raise blood glucose and it does not carry the aftertaste that sends people back to sugar.

03

Start low, drink water

A teaspoon of psyllium with a full glass, once a day, for a week before you go further. Fibre added faster than your gut can adjust is the most common reason people give up on it.

04

Nothing hiding behind a blend name

Proprietary blends exist so a brand does not have to tell you how little of the expensive thing is in there. Everything here is one ingredient with one weight on the label.

Questions.

When should I take psyllium?
Any time, with plenty of water, and at least an hour apart from medication since fibre can slow absorption. If you take prescription medicine, check with your pharmacist first.
Is monk fruit safe daily?
It is generally recognised as safe and does not affect blood glucose. As with any sweetener, it works best as a bridge away from sugar rather than a licence to keep the sweet tooth.
Do you test for heavy metals?
We buy from suppliers who provide certificates of analysis. If you would like the paperwork for a specific batch, ask us and we will send it.

Eat like we do.

Everything here is made in our own kitchens, mostly from produce grown on our own farms. Nothing we wouldn't feed our own family.

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